Richard Dawkins
1976A meme is a unit of cultural transmission, analogous to a gene, that replicates itself as it spreads from mind to mind.
Significance: First formal definition of memes
Examples of memes are tunes, ideas, catch-phrases, clothes fashions, ways of making pots or building arches.
Significance: Practical examples of meme manifestation
Just as genes propagate themselves in the gene pool by leaping from body to body via sperm or eggs, so memes propagate themselves in the meme pool by leaping from brain to brain.
Significance: Explanation of meme transmission
Key Contributions:
- Coined the term 'meme'
- Established memetics as a field
- Created framework for understanding cultural evolution